I spent 20 years
inside energy.
Now I explain it.
From power lines to PPAs, from Serbia’s first green energy contract to drafting national legislation — I’ve been in the room where energy decisions happen. 1000whats is where that knowledge becomes useful to everyone else.
20+
years in the energy sector
600k
Electricity customers managed
13+
National decrees drafted
5
Published research papers
From the grid to the page
I started my career where electricity actually lives — in the distribution network. Meters, billing, 600,000 customers, and the messy reality of power delivery in a country going through deregulation. I learned early that energy is never just technical. It’s economic, political, and deeply human.
Then came the transition years. Serbia was liberalizing its electricity market, and I was at EPS — the largest utility in the region — leading the development of new market structures, pricing methodologies, and commercial strategies. We signed the first green energy supply contract in Serbia. We launched guarantees of origin. We built prosumer frameworks from scratch.
I wasn’t just watching energy change. I was helping write the rules that shaped it.
That’s literal, not metaphorical. As a member of Ministry expert groups, I contributed to drafting 13+ national energy decrees — feed-in tariffs, market premiums, renewable hydrogen, balancing rules. I also worked on Serbia’s Energy Strategy 2040–2050, and on EBRD and World Bank-funded projects that modernized the distribution network.
Since 2022, I’ve been at Windvision Development as Offtake Manager, structuring Power Purchase Agreements for renewable projects and navigating the increasingly complex world of liberalized electricity markets.
I started 1000whats because I kept noticing the same thing across every role: people who needed to understand energy couldn’t get a clear explanation. Not investors, not journalists, not even many professionals entering the sector. The knowledge existed — it was just locked behind jargon and complexity. 1000whats is my attempt to fix that, one question at a time.
Key milestones
2022 –
present
Offtake Manager
Windvision Development / EMERGY AS (Norway)
Structuring and negotiating PPAs for renewable projects. Assessing market risks, price formation, and revenue optimization in a liberalized market.
PPAs
Renewables
Market risk
Commercial strategy
2017 –
2022
Director of Liberalized Market Development
Electric Power Industry of Serbia (EPS)
Led Serbia’s electricity market liberalization. Signed the country’s first green energy supply contract. Launched guarantees of origin. Contributed to 13+ national energy decrees. Contributor to Serbia’s Energy Strategy 2040–2050.
Market liberalization
Legislation
Green energy
Prosumers
GoOs
2016 –
2017
Market Support & Losses Reduction Specialist
Elektrodistribucija Srbije (DSO)
Economic, financial and regulatory analysis. Network optimization, compliance, and loss management strategy for Serbia’s distribution system operator.
Regulation
Loss management
Grid code
2012 –
2016
Director of Business Operations / Head of Retail
Elektrodistribucija Srbije (DSO)
Managed operations across retail, legal, HR, and finance — team of 340. Led EBRD/EIB smart metering rollout. Implemented customer segmentation using ML. Company spokesperson and press conferences.
Smart metering (EBRD/EIB)
340-person team
Customer segmentation
2007 –
2012
Energy Planning & Customer Relations
Elektrodistribucija Srbije (DSO)
Managed complaints and relations for 600,000 customers. Built demand forecasting models. Supported renewable energy investors in PPA processes. Achieved ISO 9001 certification for metering procedures.
600k customers
Forecasting
ISO 9001
PPAs
Formal background
M.Sc. Electrical Engineering
Faculty of Electronic Engineering, University of Niš. Equivalent to Master’s level (VII/1 Serbian national grade).
Cambridge International Diploma in Business
Cambridge Assessment International Education, 2008–2009.
SEEPEX Trader’s Certificate
Certified electricity trader, South East European Power Exchange, 2023.
CIRED Serbia member
International Association on Electricity Distribution. Multiple papers presented at CIRED conferences.
Published papers
Implementing Guarantees of Origin in the Electricity Supply in Serbia
CIRED Serbia, September 2021
Models for the Supply of Electric Vehicles
CIRED Serbia, September 2021
A new role of DSO in the transitional energy market
CIRED Serbia, September 2018
Third-party access to the distribution network in Energy Law of the Republic of Serbia
CIRED Serbia, September 2021
Analysis of non-technical losses in distribution company Jugoistok
1st Regional Conference on Unauthorized Consumption of Electric Energy, Irig 2010
Why I started this
Energy shapes everything. Most people have no idea how it works.
After two decades in the sector — in meetings, in negotiations, in legislative working groups — I kept running into the same frustration. Smart people, curious people, people whose decisions genuinely affected the energy system, were flying blind. Not because they weren’t capable of understanding, but because nobody had explained it clearly.
Energy reporting is either too technical for anyone outside the sector, or too simplified to be useful. There’s a huge gap in the middle — the space where someone who actually knows the field writes for someone who is genuinely trying to understand it.
That’s the gap 1000whats is trying to fill. Not a lecture. Not a textbook. Just clear, honest explanations of how energy actually works — written by someone who has spent 20 years inside it.
When I’m not thinking about energy
Music
Lifelong music fan. A good guitar riff still fixes a bad day. And sometimes you’ll find me in the crowd watching my son’s band shake the stage.
Photography
Capturing moments, light, and the kind of details most people walk past. Photography taught me to slow down and actually look.
Books & travel
Book lover and traveler. The best ideas come from reading widely and seeing how different people solve the same problems differently.
Want to work together?
Whether it’s content for your company or a question about the energy sector — I’d love to hear from you.